Quality, Peace of mind, Dedication and Convenience – these are the Aftersales Core Benefits highlighted in our awareness campaign to address customer needs on an emotional level. As the name implies, the aim of the campaign is to increase awareness of Porsche Aftersales as a whole instead of promotiong single Aftersales products or services.
The Porsche and Porsche Aftersales Services enable customers to pursue and enjoy a carefree life. This is the key message of our image and video assets. Therefore, the material exclusively produced for this campaign expressly takes the customer’s perspective in first-person snapshots. Of course, the assets also offer room to advertise bundles of products and services.
The communication material is available on the PPN (Service Awareness Campaign (ServiceComInfo 04/2… | PPN Portal (porsche.com) and VM Media Database (Dr. Ing. h.c. F. Porsche AG VM Mediendatenbank), where you can choose between classic print ads and a brochure as well as organic social media content. There are overarching as well as Core Benefit specific animations for Story and Reel use and different series of carousel posts.
In case of questions, please contact us.
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Please find the complete campaign in the PPN.