Aftersales and service customer loyalisation efforts (previously bundled under the heading CRM@Aftersales) have officially been rebranded as Active Service Management. With the specific mission to boost revenue and profit generation, the service will – as the name suggests – focus its efforts much more precisely on utilising Service Lead Management to foster customer loyalty.

The roll-out of Service Reminders and Service Tasks to an increasing number of C@P markets is one big concern. We are furthermore developing new Service Lead usecases and concepts to improve both system usability and performance tracking. This will ensure a global standard of offering customers a pleasant and seamless experience to increase their satisfaction and loyalty – as well as Porsche Centre revenues.

We have redesigned our PPN Space according to our refined goals – making it the place to dive right into all aspects related to Service Lead Management. Here you’ll find all the information and training materials you need to get started.

Please feel free to approach us [Link] in case you are interested to roll out Service Reminders and Service Lead Management.

In the PPN you will find all you need.