Online Media Strategy and Implementation

Dealer Websites: Templates in Sitecore available
Based on a shared analysis of different Aftersales pages on certain Porsche dealer websites worldwide we have set up templates supporting those planning to switch to the new content management system called Sitecore.
Together with dealers from Southafrica we have been piloting our propositions, e. g. we have analysed the website, derived recommendations and have worked together on the optimisation for a better user experience.
Klick here (Request an Appointment (porsche.com) to view the demo webpages for the new Service area. On our PPN space (Aftersales templates in Sitecore – Manual | PPN Portal (porsche.com) you can find all the information you need for the implementation of the templates for your market.
Online Communication Manual
Since online communication in general is a key element for reaching our customers effectively, we are currently about to set up a new “Online Communication Manual” that focuses on the following topics:
• Digital customer journeys
• The appropriate communication on Aftersales topics for different online channels
• The right approach to reach the right target group
• Best practices related to Aftersales topics
• Measuring success in Online Communication

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