Once a Porsche service customer, always a Porsche service customer. With this vision in mind, we are working on developing mechanisms to identify a potential Service Churn Risk based on a machine learning model.

The planned Service Churn Score is intended to help markets prioritise their Service Tasks and develop a tailored program to retain customers with the Porsche service. The Service Churn Score and concept will be piloted with Porsche Ibérica and Porsche Deutschland. After review of the pilot results and experiences, a roll-out to other markets will be discussed towards the mid of 2023. Feel free to approach us in case this project is of interest to you. You may contact us via service.communication@porsche.de.