As a a revamp of the 2.0 concept, that greatly increases its utility to customers, the new Showroom Assistant 3.0 will celebrate its premiere in winter 2021. The Showroom Assistant (SRA) is an interactive touchscreen or, in other words, an information point for customers and prospects. Sales Consultants and Service Advisors can also use it to visualise topics that are difficult to explain and thereby increase cross- and upselling potential.

However, following a story-based rather than product-based concept, the Showroom Assistant 3.0 emphasises the benefits and emotions that make people fall in love with Porsche in the first place: innovation, image, peace of mind, and more. The story guides the users instead of repeatedly confronting them with navigation decisions. It is not a copy of the landing page and of course cannot replace the Service Advisor.